California Department of Public Health

:

Gánale al Covid

Editor

Chris Anderson

Color

VFX

Marshall Woodruff, Runjeev Ignatius, Julian Juarez, and Don McCoy

GFX

Production Company

GodspeedLA

Client

California Department of Public Health

Agency

Director

Mike Ho

Description:

"Genale al COVID," a spirited commercial by the California Department of Public Health, depicts the triumphant celebration of overcoming COVID-19 through unity and resilience. The visual journey begins with a woman, initially isolated and unwell, being virtually drawn into a vibrant world on her TV screen, where she joins a lively community dancing and celebrating in the streets. Using rotoscoping and a dynamic title scheme, the commercial creates a colorful and fast-paced narrative of communal victory. It ends on a high note with a bustling dance scene, leaving the viewer with a sense of hope, strength, and togetherness.

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