In 2020, De Beers started an initiative to reassert its long-term commitments to positive change.  In doing so, they enlisted the help of five independent female jewelry designers and flew them out to one of their De Beers mines in Botswana.  Each designer then created a one-of-a-kind pendant using diamonds sourced from the mines they visited.  These one-of-a-kind pendants would be auctioned off for charity in support of vulnerable youth in Botswana.