The "Be Seen, Be Heard, Be Celebrated" campaign by Under Armour is a compelling showcase of unity, teamwork, and determination from community athletic teams, JSU and DRC. In celebration of Black History Month, this expansive project includes two main edits - one each for JSU and DRC - highlighting the inspiring stories of individuals coming together as a team. The campaign also features a series of cutdowns tailored for different social media platforms, including vertical versions, ensuring wide reach and engagement. Under Armour's products feature prominently, standing as a symbol of support for these dedicated athletes. The campaign captures the spirit of these athletes, embodying the power of unity, resilience, and celebration.

‍